Unlike most footwear design consultants that only provide design services, The Directive Collective offers integrated product and brand design.

It’s easy to think a creative project is all about meeting design, time, budget and market needs. But there’s more. All projects play an important role in the strategic direction of a brand, company or product. Not just product design. Not just giving “creative direction” for others to do the work, but being creatively involved in all aspects of the product to focus the direction of the brand.

This is the focus of The Directive Collective.


Because of our unique integrated approach to design, branding and development, our workflow can maximize the efficiency of resources to deliver a comprehensive package of results in minimal time.

We work with our clients to learn, understand and develop their brands through a strategic creative process. From initial strategic planning consultation to shoe design to final specifications, the most important driver in our work is the development of a cohesive, branded approach.

A full selection of services are available either as a custom package or individually, depending on the specific client and project needs. What makes The Directive Collective unique, is the integrated and strategic approach to all aspects of the product creation process.

While many design offices have a set menu of services or pre-packaged solutions, we prefer to carefully craft a bespoke approach for each client to keep projects focused on key goals and targets. From start-up brand to multinational sportswear giant, we custom tailor each project brief to provide a balance of creative and strategic services that is in keeping with the focus and direction of the brand and individual project. Working in tandem with existing in-house resources, suppliers and product lines, The Directive Collective will ensure a smooth product integration and hand-off of final deliverables and samples.

We can also develop brands from the ground up, establishing new business, creative, and positioning strategies and product.

For each unique problem there is an unique solution.